Why LatAm Gaming is booming: Trends and technology insights from Quixant
Interview Why LatAm Gaming is booming: Trends and technology insights from Quixant SBC News Q&A with Patricia Souto Rial, VP Business Development - Spain/LatAm and Andres Garcia - VP of Technology and Customer Integration, for EMEA & ROW As evolving regulation reshapes Latin America’s gaming landscape, game manufacturers and operators are re-evaluating infrastructure, performance and localisation strategies across both land-based and online channels. Andrés García, VP of Technology and Customer Integration, and Patricia Souto Rial, VP Business Development Spain/LatAm at Quixant, shared their perspectives on the region’s evolution. Delving into the importance of the user experience, trends in the region, the impact of artificial intelligence and the future of the industry, they outline how suppliers can support customers navigating complexity, while delivering scalable, future-proof solutions tailored to diverse market needs across the region. SBC News: What is Quixant’s approach in LatAm and what are the main challenges when working with local partners? Patricia Souto Rial: The LatAm market is extremely important and relevant for Quixant. We have a dedicated portfolio of hardware and software solutions tailored to the Latin American market, and also a team of operations, hardware, software and sales specialists dedicated to the LatAm market. It is very important to understand not only what the portfolio needs to deliver, but also how to best operate and do business in the region. SBC News: What trends are shaping demand for gaming cabinets, kiosks and betting terminals across LatAm? Andrés García: We are seeing a strong demand for more powerful and robust hardware platforms. For example, with more appealing graphics, more attractive LEDs and increasingly immersive 4K displays – all things that draw the player to a machine in a highly competitive landscape. Another key thing we have observed is [...]