From uncertainty to opportunity: Why Brazil's gaming market is still a strategic priority

The Brazilian Senate's postponement of the land-based gambling bill has introduced some uncertainty around the future of the country's gaming market. However, the market believes this represents a pause — not a conclusion — in Brazil's long-anticipated journey toward comprehensive gaming reform. If passed, the bill would have legalised and regulated land-based casinos, bingo halls, jogo do bicho (instant-win games), and horse racing betting for the first time since a federal prohibition was enacted in 1946.

That said, opportunities for game developers in this exciting territory remain substantial. The legalization of online casinos and Lottery at the start of 2025 is expected to contribute to 38% of gross gambling revenue by the end of the year — proving that the digital channel alone presents a lucrative opening for those ready to move. In parallel, states such as Paraná and Paraíba have moved forward independently to regulate and launch their own state-run lotteries, adding further momentum and clarity to the evolving regulatory landscape.

The postponement of the land-based bill follows the release of the first economic report of Brazil's regulated online betting industry, launched in early 2025 under the Bets framework. According to the Secretariat of Prizes and Betting (SPA), the federal market generated R$3bn (approx. €520m) in tax revenue during just the first five months of 2025 — a clear indicator of the fiscal and commercial weight of the regulated online gambling sector. With projected annual revenue of R$19.5 billion once land-based gaming is approved, Brazil is poised to become one of the most important jurisdictions in Latin America — and a strategic priority for game developers.

Quixant: Enabling success in Brazil and beyond

At Quixant, we are confident that the future of Brazil's gaming ecosystem is bright, with long-term growth potential across both digital and land-based channels. And we are not new to this market — we have been deeply committed to the Latin American region for years, actively supporting customers solutions in the market, and immersing ourselves in the market at key events, as well as building a commercial and operational infrastructure designed specifically to simplify market entry and success.

When the time is right, we are fully prepared to support customers looking to enter Brazil's dynamic gaming space — helping them to move quickly, be the first to the market, and strategically to maximise their success.

Here's how Quixant enables your success in Brazil and across LatAm:

• Innovative products, purpose-built for LatAm: Our hardware platforms are engineered to be powerful, robust, and reliable — tailored to meet the environmental, regulatory, and performance demands of the Brazilian and Latin American markets. They offer scalable performance to support all game, market, and budget requirements and have proved to be the top choice for niche LatAm markets that require reliable products and market know-how and guidance from the Quixant team, whilst being competitively priced.
• Software Suite integration, as standard: All Quixant platforms come pre-integrated with our exclusive Software Suite — a set of gaming-specific tools that streamline game development, optimise performance, enhance security, and enable faster time-to-market. With built-in security features, OS and BIOS customisation, they offer the flexibility and control developers need to meet regional requirements and performance goals. This allows game developers to focus on what matters most: delivering compelling content and immersive player experiences.
• 100% focus on gaming: Our entire business is dedicated to the gaming sector. This gives us the deep consultative expertise to truly understand our customers' challenges — whether that is navigating local compliance, reducing time-to-market, or scaling across multiple jurisdictions. We act not just as a supplier, but as a partner in your development journey.
• Localised commercial support and logistics: Our regional teams are on the ground and ready to support. We have built strong relationships in the Brazilian market and are continuously investing in being close to the customer — culturally, operationally, and commercially.
• Responsive, global customer support: From product selection to post-launch optimisation, we offer dedicated onboarding and integration support through multilingual engineering teams and experienced repair management staff — ensuring you are never on your own.
• Strategic partnership with Novatrade: Our collaboration with Novatrade — a trusted Brazilian Importer of Record — allows us to offer seamless product delivery, deep market knowledge, and regulatory expertise. This partnership helps you minimise friction when entering the market, and ensures you can be first to market with confidence.
• Bonded warehousing for flexible import: With Novatrade, Quixant products can be stored in a bonded warehouse, reducing import costs and accelerating access. Choose from fully supported imports using Novatrade's RADAR permit or manage the process using your own RADAR credentials.
• Flexible import options: For those who prefer direct control, we offer the option to collect products Ex-Works from our Taiwan manufacturing hub — providing full flexibility to align with your supply chain strategy.

Partner with Quixant — The trusted gaming technology specialist

Now is the time to start preparing to capitalise on Brazil's rapidly evolving gaming market. The digital and Lottery opportunity is here today — and land-based will follow. Whether your ambition is focused solely on Brazil or spans across Latin America, Quixant is your trusted partner for technology, logistics, compliance, and market insight.

With decades of experience, a dedicated focus on gaming, a strong reputation in LatAm, and a growing portfolio of customers already active in the region, we offer everything you need to succeed — and we are ready to move at your pace.

Complete the form below and a member of our team will be in touch to explore how we can support your successful expansion into this evolving and exciting gaming market.