Gaming technology innovation: How the gaming industry can collaborate
News Gaming technology innovation: How the gaming industry can collaborate to deliver the ultimate player experience By Abhinay Bhagavatula With world economies reopening, we are seeing a gradual return to normalcy across all aspects of life. This is particularly evident in the gaming industry, with venues reopening around the world and experiencing increasing demand from an audience with a pent-up desire to enjoy the thrill of gaming once more. As such, delivering the ultimate player experience is critical to the industry’s successful rebound, and technology has a central role to play. With global supply chain challenges continuing to impact the whole sector, game manufacturers are having to think and operate differently to keep production lines running and effectively meet the growing consumer demand, despite operating on significantly reduced revenues. The gaming industry has proven time and time again to be resilient and versatile, swiftly and effectively adapting to new challenges and circumstances. This is something we are certain will be true over the coming months, and we are seeing a paradigm shift in gaming technology and innovation. History is always a valuable teacher. As the industry continues to adapt to learnings from the recent months, we believe the following considerations will be central to ensuring the successful recovery of the industry, and paving the way for future gaming excellence. Standardisation of products across markets to enable cost-effective game development. The quest to deliver the ultimate player experience has often seen a high level of custom product development across the gaming industry, with game manufacturers developing a range of in-house platforms for different geographies and markets. Developing and managing the lifecycle of these products can however be particularly costly and can prevent investment in future gaming technology and innovation. When the sector was thriving, this way of operating was possible, but with gaming venues at reduced capacity and revenues significantly down, this is a perfect opportunity for the industry to put this practice under the microscope. It raises [...]