Adroll Data Privacy Statement
Who is responsible for your personal data?
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NextRoll (IAB EU
TCF Partner)
Duraci�n de la cookie Features
Purposes (Consent)
Special Purposes
Data Categories
Additional Info
Policy Notice https://www.nextroll.com/privacyLegitimate Interest Claim https://www.nextroll.com/lia |
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Store and/or
access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. Illustrations
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Use limited data
to select advertising
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). Illustrations
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Create profiles
for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. Illustrations
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Use profiles to
select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. Illustrations
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Create profiles
to personalise content
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. Illustrations
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Use profiles to
select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects, such as by adapting the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. Illustrations
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Measure
advertising performance
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. Illustrations
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Measure content
performance
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. Illustrations
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Understand
audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). Illustrations
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Develop and
improve services
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. Illustrations
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Use limited data
to select content
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). Illustrations
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| Special Features | ||
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Use precise
geolocation data
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. Illustrations |
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Actively scan
device characteristics for identification
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. Illustrations |
| Special Purposes | ||
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Ensure security,
prevent and detect fraud, and fix errors
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. Illustrations
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Deliver and
present advertising and content
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. Illustrations
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Match and combine
data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. Illustrations |
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Link different
devices
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). Illustrations |
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Identify devices
based on information transmitted automatically
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. Illustrations |
| Additional Info | ||
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Full legal entity
address
Address of the Vendor's legal establishment within EU/EEA or address of establishment of EU representative in accordance with Art. 27 GDPR |
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Business-to-business
contact details
Vendor's contact details where business partners can reach the staff responsible for operational activities such as ad services, ad ops, partnerships. Note this is different from DPO / EU legal representative |
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Territorial
scope
The EU/EEA/other jurisdictions where the vendor operates in the context of its TCF registration. Note that this is different from the place of establishment |
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Environment
Environment(s) where the vendor operates such as web, mobile and CTV apps |
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Type of
service
Vendor's type of service(s) such as SSP, DSP, DMP |
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International
transfer
Indication if the vendor transfers data outside EU/EAA. When applicable, indication if the data transfers are covered by an EU adequacy decision |
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Transfer
mechanisms
Indicates which sets of mechanisms are used for data transfer |
| Data Categories | ||
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IP
addresses
Your IP address is a number assigned by your Internet Service Provider to any Internet connection. It is not always specific to your device and is not always a stable identifier. It is used to route information on the Internet and display online content (including ads) on your connected device. |
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Device
characteristics
Technical characteristics about the device you are using that are not unique to you, such as the language, the time zone or the operating system. |
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Device
identifiers
A device identifier is a unique string of characters assigned to your device or browser by means of a cookie or other storage technologies. It may be created or accessed to recognise your device e.g. across web pages from the same site or across multiple sites or apps. |
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Probabilistic
identifiers
A probabilistic identifier can be created by combining characteristics associated with your device (the type of browser or operating system used) and the IP address of the Internet connection. If you give your agreement, additional characteristics (e.g. the installed font or screen resolution) can also be combined to improve precision of the probabilistic identifier. Such an identifier is considered "probabilistic" because several devices can share the same characteristics and Internet connection. It may be used to recognise your device across e.g. web pages from the same site or across multiple sites or apps. |
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Authentication-derived
identifiers
Where an identifier is created on the basis of authentication data, such as contact details associated with online accounts you have created on websites or apps (e.g. e-mail address, phone number) or customer identifiers (e.g. identifier provided by your telecom operator), that identifier may be used to recognise you across websites, apps and devices when you are logged-in with the same contact details. |
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Browsing and
interaction data
Your online activity such as the websites you visit, apps you are using, the content you search for on this service, or your interactions with content or ads, such as the number of times you have seen a specific content or ad or whether you clicked on it. |
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User-provided
data
The information you may have provided by way of declaration via a form (e.g. feedback, a comment) or when creating an account (e.g. your age, your occupation). |
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Non-precise
location data
An approximation of your location, expressed as an area with a radius of at least 500 meters. Your approximate location can be deduced from e.g. the IP address of your connection. |
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Precise location
data
Your precise location within a radius of less than 500 meters based on your GPS coordinates. It may be used only with your acceptance. |
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Users’
profiles
Certain characteristics (e.g. your possible interests, your purchase intentions, your consumer profile) may be inferred or modeled from your previous online activity (e.g. the content you viewed or the service you used, your time spent on various online content and services) or the information you have provided (e.g. your age, your occupation). |
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Privacy
choices
Your preferences regarding the processing of your data, based on the information you have received. |